top of page

Backlinks In SEO: Types of Backlinks and How To Use Them Effectively?

Updated: Dec 31

In SEO, a backlink is an inbound link to your website. Backlinks are also called "inbound links" or "incoming links." Backlinks are essential to SEO because they signal to search engines that your site is popular and authoritative. This popularity is reflected in how highly your site ranks in search engine results pages (SERPs). The more backlinks your site has, the higher your site will rank.

The Different Types of Backlinks

Many different types of backlinks can be useful for SEO purposes. Here is a list of some of the most common types:

1. Backlinks From Guest Blogging

Guest blogging is a great way to get backlinks to your site. When you contribute a guest post to another site, you can include a link to your site in your author bio. This is a great way to get high-quality backlinks from sites that are relevant to your niche.

2. Backlinks From Blog Comments

Blog comments are another great way to get backlinks to your site. When you leave a comment on a blog, you can include a link to your site in your comment. This is a great way to get high-quality backlinks from sites that are relevant to your niche.

3. Backlinks From Directory Submissions

When you submit your site to a directory, you are usually allowed to include a backlink to your site. These backlinks are not as valuable as backlinks from high-quality sites, but they can still be helpful for SEO.

4. Social Bookmarking Backlinks

Social bookmarking backlinks are created when you bookmark your website on social media sites such as Facebook, Twitter, and Pinterest. These backlinks are valuable because they help to increase your website’s social media engagement and improve its search engine ranking.

5. Backlinks From Resource Pages

Resource pages are pages on websites that list helpful resources on a particular topic. To get a backlink from a resource page, find resource pages in your industry and reach out to the website owner to ask if they would be willing to add your resource to their page.

What to Consider When Inserting Backlinks

Backlinks are an essential part of SEO because they help search engines like Google understand the relevance and authority of a website. There are a few things to consider when inserting backlinks into a website:

1. Quality

A few factors, including the relevance of the linking website and the authority of the website, determine the quality of a backlink. A backlink from a relevant and authoritative website will be more valuable than a backlink from a website that is not relevant or authoritative.

2. Anchor Text

The anchor text is the text that is used to link to a website. When inserting backlinks, it is essential to use descriptive and relevant anchor text. Anchor text that is not relevant or descriptive can hurt the SEO of a website.

3. Location

Backlinks should be relevant to the website's content. Irrelevant backlinks will not be as valuable.

4. Quantity

The number of backlinks is also a factor in determining the quality of a backlink. A website with many backlinks is usually more authoritative than a website with fewer.

5. Age

Newer backlinks are usually more valuable than older backlinks. This is because newer backlinks signify that the linking website is still active and relevant. Older backlinks may be from websites that are no longer active or relevant.


Backlinks are a vital part of any SEO strategy. They help search engines understand what your site is about and can give your ranking a boost. To get the most benefit from backlinks, make sure to get links from high-quality websites that are relevant to your niche. Also, create exciting and engaging content that will encourage other website owners to link to your site.

If you are looking for an SEO agency in Canada, you can contact us at optÿ We use several innovative techniques and solutions to help you level up your digital marketing game with us at optÿ

22 views0 comments
bottom of page