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8 SEO Marketing Trends to Look Forward to in 2023

Updated: Feb 24

Search engine optimization (SEO) is the process of optimizing web content and websites to increase visibility and traffic from organic search engine results. SEO is an ever-evolving field, and each year brings new trends and techniques that marketers need to keep up with to get the most out of their SEO campaigns. In this article, we will discuss some of the SEO marketing trends in 2023 that every business owner and marketer should be aware of.

1. AI-Powered SEO Strategies

AI-powered SEO strategies are becoming increasingly popular and will be a major trend in 2023. AI-powered SEO tools, such as RankBrain and Google’s Hummingbird, can scan the web for relevant content, help to sort and organize search results and provide insights into which keywords are performing best. In addition, AI-powered SEO tools can help marketers better understand user intent and create more personalized content that caters to the specific needs of their target audience.

2. Voice Search Optimization

Voice search is becoming increasingly popular as more and more people are using voice-activated digital assistants, such as Google Home and Amazon’s Alexa. As such, it’s important for marketers to optimize their content for voice search in order to maximize their visibility. This means creating content that is concise and uses language that is natural and conversational.

3. Mobile Optimization

With more and more people accessing the web via their mobile devices, it’s essential for businesses to ensure their websites are optimized for mobile. This includes ensuring that pages are loading quickly, that images are optimized for mobile viewing, and that site structure is clear and uncluttered.

4. Structured Data

Structured data is becoming increasingly important for SEO in 2023, as it helps search engines understand the content of a web page. Structured data can be used to create rich snippets that appear in search results and can help to improve click-through rates.

5. Video Content

Video content is becoming increasingly popular, with many people now preferring to watch videos rather than read articles. For this reason, businesses should be creating more video content that is optimized for SEO in order to maximize visibility and engagement.

6. Mobile-First Indexing

Mobile-first indexing is becoming increasingly important for SEO. As more people are using mobile devices to access online content, search engines consider this when ranking websites. To ensure your website is optimized for mobile-first indexing, it's best to work with a local SEO company to make sure your website is mobile-friendly and that it loads quickly.

7. Local SEO

With more people searching for local businesses and services, local SEO is becoming increasingly important. Optimizing for local SEO means creating content that is tailored to a local audience and using local keywords.

8. Artificial Intelligence

AI is becoming increasingly important for SEO as it can help search engines better understand the intent of a search query. AI can be used to identify trends in search queries and target relevant content to users. AI can also be used to analyze user behaviour and optimize a website for better performance.


SEO is an ever-evolving field that requires constant optimization and experimentation. As technology advances and more people use the internet to search for businesses and services, SEO will become even more important. To stay ahead of the competition, businesses need to stay up-to-date with the latest SEO trends and techniques. With the right strategies, businesses can ensure that their websites are seen by the right people and increase their online visibility.

Are you ready to embrace these new trends in SEO this 2023? With the help of optÿ, you can optimize your website for maximum visibility and success. As a Canada SEO agency, we provide comprehensive SEO services that help you improve your website’s ranking, increase organic traffic, and boost your online presence. Contact us today to get started!

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