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The SEO Metrics That Are Important for Better Rankings

Updated: Jan 24

Over the years, SEO experts and companies have introduced a variety of metrics as benchmarks for search engine optimization. Some metrics only matter if your site is focused on a certain niche, while some are great for almost any industry.

The important KPIs for your business can change depending on what you're trying to accomplish. This article will cover some of the most important SEO metrics you need to know. Comparing these metrics regularly against your site's goals is the best way to use them.

What Are the KPIs for a Successful SEO Campaign?

SEO metrics are the KPIs (key performance indicators) that help you measure and improve your SEO performance. They can be used to optimize content, website structure, backlinks, and more.

Organic Traffic

The number of people who visit your site organically (through search engines) is an important indicator of how well your SEO efforts are working. You can measure this by looking at the average monthly organic traffic over the past 3-12 months.

Conversion Rate

This measures how many people visit your website and buy something or take other desired actions (e.g., sign up for a newsletter). It can also include how many people fill out contact forms or download content from your site.

Keyword Rankings

The purpose of keyword research is to find out what people are searching for on Google and which keywords they use when they search for it. You can then use these terms in your content and optimize your website for these terms. This will increase your chances of ranking high in Google search results pages (SERPs).

Click-Through Rate

The click-through rate (CTR) indicates how many visitors click on your website after they see it in SERPs. If you have a low CTR, people don't find your website useful or relevant enough to click on it when they see it in SERPs. However, having a high CTR shows that people are interested in your content and would like more information about it.

Backlink Ratio

Having this measurement will help you determine how many backlinks your website has. A high number of backlinks indicates that your content is relevant, leading to higher rankings in SERPs.

Indexed Pages

Google uses this metric to measure how Google indexes many pages on your site. If you have a high number of indexed pages, it means that Google has found your website useful and relevant enough to include in its search engine index.

What Metrics to Use in Content Marketing?

Content marketing is creating, publishing, and promoting media to attract customers. It is a way to get your business' name out there and attract new customers. Content marketing can be in the form of text, images, video, or audio files. These materials are published online and shared on social media channels such as Facebook, Twitter, and LinkedIn.

By measuring the metrics associated with content marketing, businesses can gauge the effectiveness of their campaigns. Here are some of the most important metrics to track:

  • Bounce rates

  • Impressions

  • Click-through rate

  • Page views

  • New users

  • Backlinks and social shares

  • Email subscriptions

  • Sales

These metrics are important because they help you figure out what is working and what isn't. You can then adjust your content marketing strategy to improve performance.


Content marketing is a powerful tool that can help you generate leads and sales. By tracking the performance of your content, you can fine-tune your campaign to maximize results. The more you know about what is working and what isn't, the better you can make your content marketing strategy. This will help you increase ROI and build a stronger brand.

If you are looking for an SEO agency in Canada to help you increase your online visibility, contact us today. Optÿ is a full-service digital marketing agency specializing in content marketing and SEO.

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