Updated: Dec 16, 2022
Search Engine Optimization (SEO) tracking is the process of monitoring and measuring the progress and effectiveness of SEO campaigns. By tracking SEO progress, businesses can fine-tune their SEO strategies and tactics to improve their overall performance.
Of course, such a complex concept can't just be summarized into one paragraph; that is why we will take an in-depth look at its basics and importance.
What Is the Technical Definition of SEO Tracking?
The important component of measuring the effectiveness of your strategy is known as SEO tracking. Basically, you utilize it to gauge the success and effectiveness of your marketing.
In general, before launching your campaigns, you should develop your SEO plan. To avoid errors, think about the following questions:
What do you do, and what is the history of your business?
What is the cost of a qualified lead?
What are your most lucrative offerings or products?
Next, decide which SEO metrics you'll monitor, how frequently you'll check them, and how you'll communicate your performance. Make an effort to create shared, measurable campaign objectives.
How Do You Gauge and Monitor Your SEO Success?
Establishing your final goal and basing your entire SEO approach on it can help you position yourself for SEO success. Once you've done that, you can concentrate on monitoring and evaluating the outcomes to guide your SEO efforts.
Tracking Your SEO Performance and Results
Do you want to know how to assess the success of your SEO campaign and your current average position? The answer is simple: All you have to do is to keep an eye on significant SEO KPIs.
The problem is that there are hundreds of metrics to track. One example is the 200 ranking variables used by Google alone in its algorithm.
Since you can't possibly keep up with them all, it's preferable to focus on core indicators that are most important to your company. Keep reading as we review several popular KPIs for tracking your SEO results.
1. Competitor Analysis
You should monitor your competitors' stats in addition to your own to find new ways to improve your SEO operations. Track your competitors' keywords, domain authority, and other SEO indicators to help you improve your campaigns.
In addition to the metrics mentioned above, you should be aware of your website's overall clicks and impressions, which represent the aggregate number of Google users that clicked on your website in search results and the number of users who saw your site rank for a particular phrase, respectively.
In such a case, the real end goal of SEO is to increase sales.
Take a look at your overall sitewide conversions to see how effective your SEO effort was. You can discover how many new client leads come from search engines other than Google and Yahoo.
2. Organic Traffic
This KPI counts the number of people who arrive at your website via natural search results. Its expansion shows that your primary SEO goal of increasing website traffic has been accomplished.
Targeted users that are specifically looking for something make up organic search traffic. If you can offer them a solution, you'll have a paying client.
3. Search Engine Visibility
Every time a user enters a search term into Google, the search engine generates a result or a SERP. The end result combines organic results, paid advertisements, and SERP elements like knowledge panels featuring snippets and image packs.
The frequency with which your domain appears in search results is known as "search engine visibility." In essence, it provides you with a panoramic perspective of your total SEO development and search volume.
4. Search Rankings
One of the essential foundations of SEO is keyword ranking. The better your website's traffic leads and conversions, the higher it ranks for the pertinent keywords.
Monitoring rankings for the appropriate keywords is also essential. Your website traffic won't increase significantly, for instance, if your site's "Shoes" section comes in #1 for the search term "blue and yellow shoes." Your ultimate objective should be to rank on the top page of Google or as close to the valuable #1 slot as you can.
Indeed, SEO tracking is a very important element of digital marketing that is used to measure the success of a website's SEO efforts. It helps understand the effectiveness of marketing campaigns, identify areas that need improvement, and track progress over time.
With proper SEO tracking, businesses can make well-informed decisions about their online strategies, gain valuable insights into their audiences, and maximize the ROI of their SEO campaigns.
If you are looking for a reliable SEO agency in Montreal, look no further than our services here at optÿmyze.ca. We use a number of digital marketing techniques to help improve your online visibility and help increase your online sales. Call us today and let us help track the overall progress of all your SEO marketing campaigns with ease and efficiency.