Updated: Dec 24, 2022
SEO is a complex process that requires constant monitoring and evaluation. Many factors affect your rankings, including on-page SEO, backlinks and social signals.
KPIs are one of the best ways to monitor your SEO campaign. They help you understand your website's performance and identify areas where you need to improve.
Hundreds of different KPIs can be used in SEO, but this article will focus on the most important ones that every business owner should track.
Return on Investment (ROI)
The most important SEO KPI you can track is Return on Investment (ROI).
It's a metric that shows the success of your SEO efforts. It measures how much revenue you've generated from the time and money spent on SEO.
To get an accurate ROI number, you need to figure out your baseline before investing in SEO. You should also keep track of how much organic traffic has increased since then.
Tracking Organic Conversions
This metric shows the number of visitors who took an action on your website, like signing up for a newsletter or downloading an ebook. This is beneficial because it allows you to see how well your SEO efforts are working and what kinds of keywords are driving those actions.
If you want to enhance your SEO efforts, you need to know which keywords are bringing in the most traffic and which aren't working. By tracking organic conversions, you can identify which keywords are driving results and which aren't doing anything.
Growth in Visibility
Visibility is an important aspect of optimization because it helps you determine how well your website performs in search engines. In addition, it also enables you to understand what kind of content people are looking for and how often they're looking for it.
As a result, tracking visibility will allow you to make better decisions about what content should be posted on your site, which keywords should be used when posting that content and how often those posts should be published.
Measuring Impressions to Organic Sessions
Organic sessions are another important aspect of visibility. They help you determine how many people have seen your site, which pages were viewed and for how long. This is valuable information because it allows you to decide what kind of content should be posted on your site and what keywords should be used when posting that content.
Branded vs. Non-Branded Traffic
Branded traffic is any time someone visits your website and returns later without clicking through from another site. This can happen in a variety of ways: from email marketing, PPC campaigns, and social media ads.
Non-branded traffic occurs when someone visits your website by clicking through from another source like Google or Facebook Ads. This data helps you understand how effective your paid advertising efforts are at bringing people back to your website via organic search results rather than paid campaigns alone.
Tracking this data helps you understand what other marketing efforts are driving people to your site, which can inform future strategies. It also allows you to compare the month-over-month performance of your brand vs. non-branded traffic to see how much work needs to be done to increase awareness of your company's name and what kind of results that effort could bring in the future.
By tracking all of these different KPIs, you'll be able to identify areas where your SEO campaign needs improvement. You can then focus on those areas and improve them. Once you've established a baseline for each KPI, you can use it to indicate how well your strategy is working.
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